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What Micode’s success taught me about explaining complex ideas

A few days ago, I came across a video in my recommendations titled “I hacked scammers on Leboncoin.”

Behind this extremely clickbait title was a pleasant, entertaining, and even informative video.

What surprised me most was how quickly Micode’s channel seemed to be growing.

My first reaction was to look for a complicated explanation. Bought views, a secret technique, manipulation of the algorithm. Anything except the most obvious explanation.

His videos simply worked very well.

After watching them, I found three simple elements that helped explain this rapid success: making complex ideas accessible, storytelling, and virality.

Making complex ideas accessible

Popularization means explaining something that seems complex in simple terms.

To me, it is one of the keys to education.

Micode starts with technical subjects, but he does not begin with jargon. He begins with a situation anyone can understand.

He does not remove all the complexity. He simply builds a path into it.

Storytelling

Storytelling is the sweet coating around that explanation.

It is the art of telling a story. It gives the audience someone to identify with and a context they can understand.

A technical concept on its own can be interesting. A technical concept placed inside a story makes you want to know what happens next.

You are no longer just watching an explanation about cybersecurity. You are watching someone solve a problem.

Virality

Virality is the main driver of sharing.

It relies on emotion, spectacle, and the feeling of seeing something normally out of reach.

The title attracts attention. The story keeps it. The explanation leaves viewers feeling that they have genuinely learned something.

The three elements reinforce one another.

What I learned from it

Micode’s success did not come from a secret formula. It came from a particularly effective way of presenting his work.

Accessible explanations, storytelling, and virality.

It is a useful example for anyone who wants to start a YouTube channel, or any project that requires communicating an idea.

Faced with rapid success, I first looked for cheating or some hidden mechanism.

Sometimes the answer is simpler. The work is good, the format is right, and the audience immediately understands why they should stay.